Title: Innovation to the Core( A Blueprint for Transforming the Way Your Company Innovates) <>Binding: Hardcover <>Author: PeterSkarzynski <>Publisher: HarvardBusinessSchoolPress
"synopsis" may belong to another edition of this title.
'This guide promises some practical lessons in the development of not just an innovative streak but an innovation backbone.'
-- Information Age, July 2008
A clarion call for companies to embrace the imperative of innovation. This book is enriched with innovation know-how. -- Prometheus, September 1, 2008
Readers are guided through turning rhetoric into reality, to maximise the return on innovation. An easy read with clear focus.
-- CPO Agenda, August 1, 2008
Very timely... The message is really simple: you can innovate your way out of almost any crisis. -- TrainingZone, October 19, 2008
With a wealth of stories and examples...this book shows how to move innovation from buzzword to core competence.
-- Strategy Magazine, June 2008
A clarion call for companies to embrace the imperative of innovation. This book is enriched with innovation know-how.
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