Mediating the Tourist Experience: From Brochures to Virtual Encounters (Current Developments in the Geographies of Leisure and Tourism) - Hardcover

Hardcover

ISBN 10: 1409451062 ISBN 13: 9781409451068

Publisher: Routledge, 2013

Synopsis

Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience. In varying ways it examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and technologies from brochures, television, video and film to mediated virtual spaces, such as e-brochures, Internet cultures, social networks, and Google Earth. In doing so, the book highlights the continued significance of media in tourism contexts; recognising both traditional and newer technologies, and the non-linear, continuous cycle of mediated representations and experiences.

About this title

Review:

'Researchers interested in "mediating the tourist experience" have been observing the migration from traditional brochures to virtual encounters. While mediation and resultant media remain important, tourists now play an active role in cocreation through the mediation of their own tourist experience as well as the experiences of other tourists. Technology is often critical in this process. This comprehensive book brings together unique contributions to explore this area and therefore it is highly recommended.' Dimitrios Buhalis, Bournemouth University, UK

About the Author:

Jo-Anne Lester, University of Brighton, UK and Caroline Scarles, University of Surrey, UK Caroline Scarles, Jo-Anne Lester, Noelle O'Connor, Sangkyun Kim, Karen Wilkes, Leon Hoffman, Robin Kearns, Susanna Curtin, Nicolai Scherle, Ralph Lessmeister, Kathryn Bell, Constantia Anastasiadou, Nikos Migas, Sue Beeton, Takayoshi Yamamura, Philip Seaton, Peter Robinson, Stephanie Merchant, Michael Salmond, Maltika Siripis, David Airey, Chris Lukinbeal, Ann Fletchall, Catherine Palmer.

About this edition

• Publisher: Routledge
• Publication date: 2013
• ISBN 10: 1409451062
• ISBN 13: 9781409451068
• Binding: Hardcover
• Edition number: 1
• Number of pages: 294
• Editor: Lester Jo-Anne, Scarles Caroline