As Heard on TV: Popular Music in Advertising (Ashgate Popular and Folk Music Series) - Softcover

Klein, Bethany

Softcover

ISBN 10: 1409407640 ISBN 13: 9781409407645

Publisher: Routledge, 2010

Synopsis

Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

About this title

Review:

'The analysis of pros and cons, opportunities and problems, reciprocal functionality and disfunctionality of the relationship, are very articulated and balanced. This makes the book a crucial reference for further researches about music and advertising, as well as a model for studies of music placement in other media contexts.' International Association for the Study of Popular Music (IASPM) 'Klein has made a significant and pioneering contribution when it comes to the production perspective related to television commercials in particular.' MedieKultur 'Of all the academic books I have read this year, Bethany Klein's As Heard on TV, more than any other, has insinuated itself into my everyday conversations and overall consciousness: I have repeatedly found myself quoting information from the book as if I had known it for years, rather than discovering it a week ago.' Music, Sound and the Moving Image

About the Author:

Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK

About this edition

• Publisher: Routledge
• Publication date: 2010
• ISBN 10: 1409407640
• ISBN 13: 9781409407645
• Binding: Paperback
• Edition number: 1
• Number of pages: 178