Contemporary Strategy Analysis - Softcover

Grant, Robert M.

Softcover

ISBN 10: 1405119993 ISBN 13: 9781405119993

Publisher: Wiley–Blackwell, 2004

Synopsis

The new edition of this popular casebook considers current business theory in the context of real business situations. Specially–written cases illuminate key concepts and techniques in strategic management. Focuses on well–known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal–mart, Eurodisney, and the Virgin Group. Designed to accompany the best–selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004). Additional support is available at www.blackwellpublishing.com/grant . The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

About this title

Review

Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School

"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

Synopsis

This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. The text introduces students to the fundamental concepts and principles of strategy. It reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the text has been thoroughly revised and updated:Features additional material on the strategic planning processes within companies. Reflects recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. Includes revisions to the section on knowledge management to reflect the maturing of this field. Provides a more integrated view of corporate scope, and the organization and management of the multi-business firm. Reconsiders the shareholder value model, and has more coverage of values and corporate social responsibility. Additional support is available at www .blackwellpublishing.com/grant.

The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

About this edition

• Publisher: Wiley–Blackwell
• Publication date: 2004
• ISBN 10: 1405119993
• ISBN 13: 9781405119993
• Binding: Paperback
• Edition number: 5
• Number of pages: 560