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Synopsis
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. 50,000 first printing.
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Review
"A fresh and fascinating exploration of the places where material culture and identity intersect."--Michael Pollan, author of In Defense of Food
"A compelling blend of cultural anthropology and business journalism."--Time "Few observers have plumbed the subterranean poetry of marketing as thoroughly as Walker."--New York Times Book Review"Superbly readable . . . a thoughtful and unhurried investigation into consumerism . . . marked by meticulous research and careful conclusions."--Publishers Weekly, starred review "Witty . . . Walker unravels what he calls the Desire Code, that tension between wanting to fit in and wanting to stand out, wanting to be unique and yet somehow attached to something greater than ourselves."--Times-Picayune "Provocative . . . richly reported."--USA Today "Fascinating."--Newsweek
"Terrific."--Miami Herald
About the Author
Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular “Ad Report Card” column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, Murketing.com. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.
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- PublisherRandom House Inc
- Publication date2008
- ISBN 10 1400063914
- ISBN 13 9781400063918
- BindingHardcover
- Number of pages291
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Buying In : The Secret Dialogue Between What We Buy and Who We Are
Published by
Random House, Incorporated, 2008
ISBN 10: 1400063914
ISBN 13: 9781400063918
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Buying In : The Secret Dialogue Between What We Buy and Who We Are
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Random House, Incorporated, 2008
ISBN 10: 1400063914
ISBN 13: 9781400063918
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Buying In : The Secret Dialogue Between What We Buy and Who We Are
Published by
Random House, Incorporated, 2008
ISBN 10: 1400063914
ISBN 13: 9781400063918
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