Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy--and vice versa.
"synopsis" may belong to another edition of this title.
"A fresh and fascinating exploration of the places where material culture and identity intersect."--Michael Pollan, author of In Defense of Food
"A compelling blend of cultural anthropology and business journalism."--Time "Few observers have plumbed the subterranean poetry of marketing as thoroughly as Walker."--New York Times Book ReviewRob Walker writes the weekly column "Consumed," a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular "Ad Report Card" column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, Murketing.com. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074175565
Quantity: 1 available
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: acceptable. Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!. Seller Inventory # OTV.0812974093.A
Quantity: 1 available
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: very_good. Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!. Seller Inventory # OTV.0812974093.VG
Quantity: 1 available
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0812974093-11-1
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # L12G-00278
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G0812974093I3N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G0812974093I5N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G0812974093I4N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G0812974093I4N00
Quantity: 1 available
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G0812974093I3N00
Quantity: 1 available