For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience―for you and your students. Here’s how:
"synopsis" may belong to another edition of this title.
Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA.
Louis Stern is John D. Gray Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.
Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.
Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France. Sadly, she passed away in 2007.
"About this title" may belong to another edition of this title.
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Book Description Condition: New. pp. 496 8th Global Edition. Seller Inventory # 26323902665
Book Description Condition: New. pp. 496. Seller Inventory # 322560790
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 1292060468-2-1