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Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing) - Softcover
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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‘Every teacher of marketing should read this book...’ Quarterly Review of Marketing
‘Very comprehensive and engaging’ Morris Holbrook, Columbia University
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- PublisherRoutledge
- Publication date2015
- ISBN 10 1138971383
- ISBN 13 9781138971387
- BindingPaperback
- Edition number1
- Number of pages766
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Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing) by O'Shaughnessy, John [Paperback ]
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