Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.
This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.
Updates to this edition include:
With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
"synopsis" may belong to another edition of this title.
Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia
"About this title" may belong to another edition of this title.
Shipping:
£ 14.99
From United Kingdom to U.S.A.
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9781138940512
Book Description Condition: New. Seller Inventory # 26410689-n
Book Description Hardcover. Condition: Brand New. 2nd revised edition. 316 pages. 9.25x6.25x1.00 inches. In Stock. Seller Inventory # __1138940518
Book Description Condition: New. Seller Inventory # 26410689-n
Book Description Einband - fest (Hardcover). Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UKBang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.Charles Dennis is a . Seller Inventory # 595442290