Destination Marketing: An international perspective (Routledge Advances in Tourism) - Hardcover

Hardcover

ISBN 10: 1138855898 ISBN 13: 9781138855892

Publisher: Routledge, 2015

Synopsis

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

About this title

About the Author:

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey.

Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.

About this edition

• Publisher: Routledge
• Publication date: 2015
• ISBN 10: 1138855898
• ISBN 13: 9781138855892
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192
• Editor: Kozak Metin, Kozak Nazmi