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International Business Case Studies For the Multicultural Marketplace: For the Multicultural Marketplace (Managing Cultural Differences) - Hardcover
Synopsis
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.
Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.
With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
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About the Author
Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.
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- PublisherRoutledge
- Publication date2016
- ISBN 10 1138149446
- ISBN 13 9781138149441
- BindingHardcover
- Edition number1
- Number of pages434
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Einband - fest (Hardcover). Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert T. Moran, David O. Braaten, John E. WalshThis comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world s most successful international businesses and organizations to excel in the gl. Seller Inventory # 595378143
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International Business Case Studies for the Multicultural Marketplace
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ISBN 10: 1138149446
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Buch. Condition: Neu. Neuware - This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success. Seller Inventory # 9781138149441
Quantity: 2 available