An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:
This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
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Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9781138132375
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9781138132375
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138132375
Book Description Hardcover. Condition: Brand New. 282 pages. 9.68x7.44x0.79 inches. In Stock. Seller Inventory # __1138132373
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Maria Hopwood, Paul Kitchin, James SkinnerAn increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique. Seller Inventory # 595376618