Neoliberalism and the Media - Softcover

Meyers, Marian

Softcover

ISBN 10: 1138094439 ISBN 13: 9781138094437

Publisher: Routledge, 2019

Synopsis

This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism’s underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good.

Covering a wide range of media and genres, and adopting a variety of qualitative textual methodologies and theoretical frameworks, the chapters examine diverse topics, from news coverage of the 2016 U.S. presidential election to the NBC show Superstore (an atypical instance in which a TV show, for one brief season, challenged the central tenets of neoliberalism) to "kitchen porn." The book also takes an intersectional approach, as contributors explore how gender, race, class and other aspects of social identity are inextricably tied to each other within media representation. At once innovative and distinctive in its illustration of how the media is complicit in perpetuating neoliberal ideology, Neoliberalism and the Media offers students and scholars alike an incisive portrait of the intersection between media and ideology today.

About this title

Review:

Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. – Julie Wilson, Allegheny College

About the Author:

Marian Meyers is a professor in the Department of Communication and an affiliate of the Institute of Women’s, Gender and Sexuality Studies at Georgia State University. Her research interests are in the areas of feminist media studies and neoliberalism and the media. Her publications have focused on intersectionality within the representation of women, including the role of neoliberalism within that representation, as well as women in higher education. This is her sixth book.

About this edition

• Publisher: Routledge
• Publication date: 2019
• ISBN 10: 1138094439
• ISBN 13: 9781138094437
• Binding: Paperback
• Edition number: 1
• Number of pages: 252