Persuasion: Social Influence and Compliance Gaining, 5e (International Student Edition) - Softcover

Gass, Robert H; Seiter, John S

Softcover

ISBN 10: 1138090875 ISBN 13: 9781138090873

Publisher: Routledge, 2017

Synopsis

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

About this title

About the Author:

Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University

About this edition

• Publisher: Routledge
• Publication date: 2017
• ISBN 10: 1138090875
• ISBN 13: 9781138090873
• Binding: Paperback
• Edition number: 1
• Number of pages: 400