Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology) - Hardcover

Valaskivi, Katja

Hardcover

ISBN 10: 1138014656 ISBN 13: 9781138014657

Publisher: Routledge, 2016

Synopsis

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

About this title

About the Author:

Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.

About this edition

• Publisher: Routledge
• Publication date: 2016
• ISBN 10: 1138014656
• ISBN 13: 9781138014657
• Binding: Hardcover
• Edition number: 1
• Number of pages: 164