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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781032492957
Book Description Condition: New. Seller Inventory # 45817500-n
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Book Description Paperback or Softback. Condition: New. Understanding the Korean Wave: Transnational Korean Pop Culture and Digital Technologies 0.88. Book. Seller Inventory # BBS-9781032492957
Book Description Paperback. Condition: Brand New. 170 pages. 9.00x6.00 inches. In Stock. Seller Inventory # __1032492953
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781032492957
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Book Description Paperback. Condition: new. Paperback. A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.This book provides an accessible introduction to the Korean Wavethe rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 yearsproviding historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologiesfrom television dramas, film, and K-pop to online games, and webtoonsand explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture. A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032492957
Book Description Condition: New. Seller Inventory # I-9781032492957