Items related to Audience Genre Expectations in the Age of Digital Media
- PublisherRoutledge
- Publication date2022
- ISBN 10 1032207094
- ISBN 13 9781032207094
- BindingHardcover
- Edition number1
- Number of pages240
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Audience Genre Expectations in the Age of Digital Media
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Audience Genre Expectations in the Age of Digital Media (Hardcover)
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Taylor & Francis Ltd, London, 2022
ISBN 10: 1032207094
ISBN 13: 9781032207094
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Hardcover. Condition: new. Hardcover. This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres. This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032207094
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Audience Genre Expectations in the Age of Digital Media
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ISBN 13: 9781032207094
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Audience Genre Expectations in the Age of Digital Media (Hardcover)
Published by
Taylor & Francis Ltd, London, 2022
ISBN 10: 1032207094
ISBN 13: 9781032207094
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Hardcover. Condition: new. Hardcover. This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres. This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781032207094
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