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Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation (Business and Digital Transformation) - Hardcover

 
9781032127651: Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation (Business and Digital Transformation)
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  • PublisherRoutledge
  • Publication date2022
  • ISBN 10 1032127651
  • ISBN 13 9781032127651
  • BindingHardcover
  • Edition number1
  • Number of pages192

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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship. 180 pp. Englisch. Seller Inventory # 9781032127651

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