The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organisation: The Complete Guide to Creating Emotional Employee Buy-In For Your Organization - Hardcover

Jody Oridioni

Hardcover

ISBN 10: 0998727814 ISBN 13: 9780998727813

Publisher: LID Publishing, 2017

Synopsis

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

About this title

Review:

"I urge CEOs and other executives who may not know why or how to authentically connect talent to their strategic objectives to read The Talent Brand. Ordioni is a branding thought-leader with deep expertise in helping companies solve business challenges through defining their culture and unique value proposition as an employer. She has deftly crafted a hands-on guide that can be easily implemented within any culture and leadership model. By following her clear path forward, organizations can realize a swift and significant impact to their bottom line." --Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won't Get You There
"The Talent Brand is a must read. Direct in her approach, Jody Ordioni explores the art of making a strong emotional connection throughout an entire organization to drive business forward." --Pat Wadors, former Senior Vice President, LinkedIn
"The Talent Brand is an important new release from branding thought-leader Jody Ordioni. It is an instructional guide to building an authentic, compelling talent brand, Employer Value Proposition and talent attraction framework that can be strategically implemented within any business. Successful executives and business leaders understand that the fastest and surest way for organizations to drive their business results is to leverage the power of their talent. This book details the critical process for capturing the hearts and minds of your current and future talent to build engagement and unleash the potential of your greatest competitive advantage -- your talent." --Michael Cox, Senior Vice President, Comcast Talent Solutions

About the Author:

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

About this edition

• Publisher: LID Publishing
• Publication date: 2017
• ISBN 10: 0998727814
• ISBN 13: 9780998727813
• Binding: Hardcover
• Number of pages: 192