Items related to My Life in Advertising
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
"synopsis" may belong to another edition of this title.
About the Author:
Claude Hopkins (1866–1932) was a terrific copywriter and advertising expert. His experience in advertising had made him the most sought-after guru when it comes to advertising and salesmanship training. He earned an unparalleled salary of $185,000 in 1907 while he was working for Lord & Thomas. In his book Scientific Advertising, he stated that “The time has come when advertising in some hands has reached the status of a science.” He invented coupons to track the effectiveness of advertisement. Also, he incorporated the money back guarantee that is widely used nowadays. His advice is even more valuable today in the Internet Marketing era than it was during the 1920s.
"About this title" may belong to another edition of this title.
- PublisherCrain Books
- Publication date1966
- ISBN 10 0872510042
- ISBN 13 9780872510043
- BindingHardcover
- Number of pages332
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
My Life in Advertising; Scientific Advertising
Published by
Crain Books
(1966)
ISBN 10: 0872510042
ISBN 13: 9780872510043
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.7. Seller Inventory # G0872510042I3N00
Buy Used
£ 30.55
Convert currency
Stock Image
my LIFE in ADVERTISING; SCIENTIFIC ADVERTISING *
Published by
Crain Books, Lincolnwood, Illinois * * * * *
(1966)
ISBN 10: 0872510042
ISBN 13: 9780872510043
Used
Soft Cover
Quantity: 1
Seller:
Rating
Book Description Soft Cover. Condition: Near Fine. B00K. Near Fine/. 1966 (illustrator). B00K. Near Fine/. $98.95 0872510042 Hopkins, Claude C. My Life in Advertising; Scientific Advertising Crain Books Lincolnwood, Illinois 1966. Glossy Brown Spine With No Title, Small And Thin Soft Cover BooK: Fine, 318 Pages Were Lightly Read, A Few Pages Have A Small Amount Of Highlighting And The Rest Are Clean And Tight To The Spine, A Short Wrinkle In The Middle Of The Front Cover, Slight Edge And Shelf Ware, ISBN Numbers On The Rear Cover Don't Match Up. Dust Jacket: None . = = Description Applies To This B00K, Only. Which Has A Special Significance, Is Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift, For The Discriminating Reader / Collector. = WORLD WIDE SHIPPING, AVAILABLE. =. Seller Inventory # 002151
Buy Used
£ 33.90
Convert currency