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In today's competitive world, being 'savvy' has never been more important. Whether you like it or not, your head is full of biases that influence how you behave. Drawn from the observations of two former officers in the British Army Intelligence Corps, How To Get Your Own Way is divided into five sections: writing & grammar - how to write for effect, making sure you get noticed and taken seriously; biases - how we're all biased and how to defend against the mind games of others. Explores influencing people by exploiting their biases, defending yourself against attacks on your biases, improving your decision-making and arguing more effectively; body language - understanding people, spotting lies and gaining extra insight; statistics - how to develop a critical eye and spot when statistics are being manipulated; sales techniques - defend yourself from the manipulation of retailers and use the techniques to win yourself a bargain. How To Get Your Own Way uses easy-to-follow, real-life examples and laymen's language to give you the tools to defend yourself, as well as showing you how to use them to influence other people's actions and to challenge their decisions or claims.
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Review:
'The book [...] is an excellent, and occasionally eye-opening, introduction to how susceptible we all are to being manipulated - by shops, adverts, news reports, scientists and politicians.' --The Daily Telegraph
Book Description:
In today's increasingly competitive world, being 'savvy' has never been more important. Master Minds uses easy-to-follow, real-life examples and laymen's language to give you the tools to defend yourself, as well as showing you how to use them to influence other people's actions and to challenge their decisions or claims.
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- PublisherKyle Books
- Publication date2013
- ISBN 10 0857831585
- ISBN 13 9780857831583
- BindingHardcover
- Number of pages256
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Book Description Paperback. Condition: Very Good. In today's competitive world, being 'savvy' has never been more important. Whether you like it or not, your head is full of biases that influence how you behave. Drawn from the observations of two former officers in the British Army Intelligence Corps, How To Get Your Own Way is divided into five sections: writing & grammar - how to write for effect, making sure you get noticed and taken seriously; biases - how we're all biased and how to defend against the mind games of others. Explores influencing people by exploiting their biases, defending yourself against attacks on your biases, improving your decision-making and arguing more effectively; body language - understanding people, spotting lies and gaining extra insight; statistics - how to develop a critical eye and spot when statistics are being manipulated; sales techniques - defend yourself from the manipulation of retailers and use the techniques to win yourself a bargain. How To Get Your Own Way uses easy-to-follow, real-life examples and laymen's language to give you the tools to defend yourself, as well as showing you how to use them to influence other people's actions and to challenge their decisions or claims. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005463104
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