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Since its first publication in 1969 Pioneers of Modern Typography has been the standard guide to the avant-garde origins of modern graphic design and typography. In this essential reference Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting poetry and architecture. Spencer examines the heroic period of modern design and typography the beginning of which he traces to the publication in Le Figaro of the Italian artist Manetti\'s Futurist manifesto. He discusses the work of such pioneers as El Lissitzky Alexander Rodchenko and Laszlo Moholy-Nagy. He examines the artistic background of the new concepts in graphic design and traces the influences of futurism Dadaism de Stijl suprematism constructivism and the Bauhaus. His text is profusely illustrated with examples of the new typography shown in genres that range from posters and magazine covers to Apollinaire\'s figurative poetry.This revised edition which follows the revised and redesigned edition of 1983 includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer.
"synopsis" may belong to another edition of this title.
Review:
"Nothing could be more useful than this book to focus on all the brilliant personalities that contributed to the creation of a new language in typography.... This book is a must for students of design, as it is for us professionals to evaluate the origins of modern typography before we take the next step."- Massimo Vignelli
About the Author:
Herbert Spencer (1924-2002) was a typographer, graphic designer, teacher of graphic design, and Art Director at Lund Humphries from 1969 to 1988. He was Editor of the seminal journal Typographica (1949 to 1967) and of The Penrose Annual (1964 to 1973). In addition to Pioneers of Modern Typography, his publications included The Visible Word (the result of his research at the RCA into legibility) and The Liberated Page (an anthology of articles drawn from Typographica).
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- PublisherBen Uri Gallery & Museum
- Publication date1969
- ISBN 10 0853312478
- ISBN 13 9780853312475
- BindingHardcover
- Edition number1
- Number of pages160
- Rating
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Pioneers of Modern Typography
Published by
Lund Humphries
(1969)
ISBN 10: 0853312478
ISBN 13: 9780853312475
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:0853312478. Seller Inventory # 8681015
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Herbert Spencer. Pioneers of modern typography
Published by
Lund Humphries Publishers, London
(1969)
ISBN 10: 0853312478
ISBN 13: 9780853312475
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Book Description Soft cover. Condition: Fine. "Since its first publication in 1969, Pioneers of Modern Typography has been the standard guide to the avant-garde origins of modern graphic design and typography. In this essential reference, Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting, poetry, and architecture. Spencer examines the "heroic" period of modern design and typography, the beginning of which he traces to the publication in Le Figaro of the Italian artist Manetti's Futurist manifesto. He discusses the work of such "pioneers" as El Lissitzky, Alexander Rodchenko, and Laszlo Moholy-Nagy. He examines the artistic background of the new concepts in graphic design, and traces the influences of futurism, Dadaism, de Stijl, suprematism, constructivism, and the Bauhaus. His text is profusely illustrated with examples of the new typography, shown in genres that range from posters and magazine covers to Apollinaire's "figurative poetry."This revised edition, which follows the revised and redesigned edition of 1983, includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer." cm 21x30; pp. 160; COL e BN; paperback. Light sunny discoloration on the cover, inside perfect, unread. A fundamental title in fine conditions. Seller Inventory # OP-2802
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Pioneers of modern typography
Published by
Lund Humphries
(1969)
ISBN 10: 0853312478
ISBN 13: 9780853312475
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Hardcover
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Book Description hardcover. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0853312478-3
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