Provocateur: Images of Women and Minorities in Advertising (Postmodern Social Futures) - Softcover

Cortese, Anthony J.

9780847691753: Provocateur: Images of Women and Minorities in Advertising (Postmodern Social Futures)

Softcover

ISBN 10: 0847691756 ISBN 13: 9780847691753

Publisher: Rowman & Littlefield, 1999

This well illustrated book looks behind the scenes of contemporary culture to help us understand the hidden messages and social meanings of advertising - arguably the most powerful cultural and economic institution on earth. Cortese's careful exploration of the advertising media and specific ads focuses on depictions of women and minorities to unravel the opportunism inherent in ideologies of domination and control in contemporary commerce. His "deep reading" of the meaning of contemporary advertising should fascinate all media followers and serve as an excellent text for any course in media, communications and cultural studies. This book, illustrated with nearly 200 advertisements, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations on such issues as sex and sexism, race and stereotyping. Instead, he reveals how advertising images of women and minorities are manipulated to capitalise on current trends - but often with disturbing results.

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Review:

A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives.--Jean Kilbourne, creator of Killing Us Softly: Advertising's Image of Women

About the Author:

Anthony J. Cortese is professor of sociology at Southern Methodist University.

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