Items related to New Directions in Marketing
Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious about gaining a leading edge in business-to-business markets should find this book a valuable source of ideas which they can adopt or adapt as relevant to their needs. Combining his skill as a writer and his unrivalled marketing experience, Dr Wilson offers his readers an insight into the new directions in which to take their business-to-business marketing in the 1990s.
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- PublisherMcGraw-Hill Contemporary
- Publication date2001
- ISBN 10 0844233641
- ISBN 13 9780844233642
- BindingHardcover
- Number of pages231
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