Items related to How to Write a Successful Marketing Plan
How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.
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- PublisherMcGraw-Hill Contemporary
- Publication date1990
- ISBN 10 0844231975
- ISBN 13 9780844231976
- BindingHardcover
- Number of pages342
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Published by
Natl Textbook Co Trade
(1990)
ISBN 10: 0844231975
ISBN 13: 9780844231976
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Hardcover
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Book Description Condition: Good. Good condition. Acceptable dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Y03A-03032
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Published by
Natl Textbook Co Trade
(1990)
ISBN 10: 0844231975
ISBN 13: 9780844231976
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Hardcover
Quantity: 1
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_380763423
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Published by
Natl Textbook Co Trade
(1990)
ISBN 10: 0844231975
ISBN 13: 9780844231976
Used
Hardcover
Quantity: 1
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Book Description Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # X05B-00751
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Published by
Natl Textbook Co Trade
(1990)
ISBN 10: 0844231975
ISBN 13: 9780844231976
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA77308442319756
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