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This text explores Barnum's genius for making money. It follows his career, revealing business tactics along the way and outlining marketing strategy for "Barnumizing" a business to achieve higher visibility and profits.
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See excerpts from this book at http://www.mrfire.com
Barnum was amazing. He NEVER said "There's a sucker born every minute." He was too smart a businessman for that. As he told his friend Mark Twain, he gave more for less money, and people stampeded to his businesses and made him rich. My book is the first to reveal Barnum's business, marketing, advertising, and publicity secrets. It also includes the entire text to his rare speech AND an interview with him! I think you'll find the book entertaining, inspiring, and practical. Order it and see for yourself.
Barnum was amazing. He NEVER said "There's a sucker born every minute." He was too smart a businessman for that. As he told his friend Mark Twain, he gave more for less money, and people stampeded to his businesses and made him rich. My book is the first to reveal Barnum's business, marketing, advertising, and publicity secrets. It also includes the entire text to his rare speech AND an interview with him! I think you'll find the book entertaining, inspiring, and practical. Order it and see for yourself.
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- PublisherAmacom
- Publication date1998
- ISBN 10 0814479537
- ISBN 13 9780814479537
- BindingPaperback
- Number of pages224
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