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" ""This is truly an insightful, entertaining little story. Every manager who's ever wrestled with that abstract thing called 'quality' will, I'm sure, get quite a kick out of it.""
--J. Peter Grace, Chairman and CEO, W. R. Grace & Co.
""Penetrates right to the heart of the complex issues surrounding quality that all managers worry about. A delightful and provocative read.""
--Allan A. Kennedy, author of ""The Corporate Culture"""
JOHN GUASPARI is vice president of Rath & Strong, Inc., and has written two other AMACOM best-sellers: The Customer Connection and Theory Why. His ideas have been translated into three highly successful video training programs.
"About this title" may belong to another edition of this title.
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