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Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More! - Softcover
Synopsis
Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.
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About the Author
Shel Holtz is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.
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- PublisherAmacom
- Publication date2002
- ISBN 10 0814471528
- ISBN 13 9780814471524
- BindingPaperback
- Edition number2
- Number of pages464
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Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
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