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The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives - Hardcover

 
9780814417300: The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

Synopsis

188 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

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From the Back Cover

“The perfect blend of street-smart advice and MBA intellect for talking it up with anyone in the C-Suite.”— Anthony Parinello, bestselling author of Selling to VITO (The Very Important Top Officer)

“In The Key to the C-Suite, Michael Nick has captured the reality of being a solutions provider. The challenging new environment businesses will be facing in the post-recession economy forces all operating and marketing processes to be financial contributors to the enterprise. Michael’s book is a timely recognition of this fact and valuable roadmap to selling success.”— Morris R. Segall, President, SPG Trend Advisors

“Getting to the C-Suite may sound expensive, but Michael Nick makes a compelling case that not doing so is even more so. And his advice on how to effectively do it is priceless.”— Jim Dickie, Managing Partner, CSO Insights

“Imagine moving to a foreign country to earn a living without knowing the language. Now imagine a book so powerful that in a few short hours it could teach you that language and allow you to live in prosperity. For many in sales, the C-Suite is a foreign country and the language of business is hard to understand. The Key to the C-Suite is a powerful sales translator, teaching you to present your product or service in such a way that C-Suite executives know they have to take action NOW.”— Tom Ziglar, CEO of Ziglar Inc.

“Michael Nick really hits the nail on the head with how to build a successful business case to sell to C-suite executives and how to start speaking their language. The Key to the C-Suite is an absolute must-read for all sales reps looking to change their selling approach and start speaking the language of the C-Suite!”— Lisa Cramer, Co-founder and President, LeadLife Solutions

About the Author

Michael J. Nick, (Milwaukee, WI) president and founder of ROI4Sales, Inc., has taught selling tech niques, developed sales tools, and implemented sales processes at companies throughout the world, including Hewlett Packard, Microsoft Great Plains, NEC, Emerson, and Oracle. He is the author of ROI Selling and Why Johnny Can’t Sell.

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  • PublisherAMACOM
  • Publication date2011
  • ISBN 10 0814417302
  • ISBN 13 9780814417300
  • BindingHardcover
  • Number of pages208

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