All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back - Hardcover

Cusick, William J

Hardcover

ISBN 10: 0814414214 ISBN 13: 9780814414217

Publisher: Amacom, 2009

Synopsis

As many businesses are discovering, what customers want doesn’t always seem make sense. Often, their decisions are based on subconscious emotional desires, not on rational, practical choices. Combining recent research with real-world examples from his experiences as founder of a customer consulting firm, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis, and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design and website development.

Both honest and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that attract consumers, and make them stay loyal to their products.

About this title

Product Description:

HardCover Pub Date: 2009 07 Pages: 240 in Publisher: American Management Association as many businesses are discovering what the customers want does not always seem. make sense. Often their decisions are based on subconscious emotional desires not on the rational. Practical choices. Combining recent research with real-world examples from his experiences as founder of a customer consulting firm. William J. Cusick examines how the subconscious part of the ain drives the decisions and behavior of every customer on a daily basis. and introduces the concept of the irrational customer. All Customers Are Irrational shows why businesses need to adopt a nontraditional approach to attract and retain customers. and proposes how they can alter their strategies on everything from customer research. product design and website development. Both honest and insightful. All Customers Are Irra...

Review:

..".cogent analyses and insightful observation...there is a lot of common sense applied liberally..." -- Package Design "Read the customer experience transformational book...Your customers will be happier and your business will become much more successful." -- Blog Business World "The upbeat tone and detailed examples of companies that get it right...lend much-needed verve to an overworked subject." -- Publishers Weekly

About this edition

• Publisher: Amacom
• Publication date: 2009
• ISBN 10: 0814414214
• ISBN 13: 9780814414217
• Binding: Hardcover
• Number of pages: 240