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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities - Softcover
"Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to: * Apply innovative thinking to the company's entire business model * Remain flexible, future-oriented, and responsive to market changes * Learn from what other companies have achieved with this proven process * Create a perpetual flow of viable new business opportunities -- by making strategy innovation a company-wide competency."
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About the Author:
Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date2007
- ISBN 10 081440037X
- ISBN 13 9780814400371
- BindingPaperback
- Number of pages286
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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
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Amacom Books
(2007)
ISBN 10: 081440037X
ISBN 13: 9780814400371
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