Questionnaires: Design and Use - Hardcover

Berdie, Douglas R.; Anderson, John F.

9780810807198: Questionnaires: Design and Use

Hardcover

ISBN 10: 081080719X ISBN 13: 9780810807198

Publisher: Rowman & Littlefield, 1974

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

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Review:

Presentation of material in the text is straightforward and easy to understand...the review of literature in the indexed, annotated bibliography is a unique contribution to the field of survey research and an invaluable resource for someone planning research on survey methodology. The book would be well worth the price for the bibliography alone. Signews Signals ...an excellent introduction...the bibliography...is of great use to the reader...nontechnically trained individuals...will find this work to be of great use. American Reference Books Annual Recommended for upper-level undergrads and graduate students. Communication Booknotes Quarterly

About the Author:

Douglas Berdie, Ph.D., is President of Consumer Review Systems, Inc. John F. Anderson, Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.

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