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A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, sonar, and EEG machines to understand what consumers want
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About the Author:
Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.
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- PublisherHenry Holt & Co
- Publication date1992
- ISBN 10 0805017550
- ISBN 13 9780805017557
- BindingHardcover
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The Naked Consumer: How Our Private Lives Become Public Commodities
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(1992)
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ISBN 13: 9780805017557
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