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First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
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Synopsis:
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail
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- PublisherRoutledge
- Publication date1996
- ISBN 10 0789060051
- ISBN 13 9780789060051
- BindingHardcover
- Edition number1
- Number of pages176
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Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)
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Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)
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Internal Marketing: Your Company's Next Stage of Growth
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Internal Marketing: Your Company's Next Stage of Growth
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Winston, W: Internal Marketing
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. William WinstonIn today s business world, competence is no longer enough in an employeecompetent employees are merely a starting point. Internal Marketing: Your Company s Next Stage of Growth details how you can improve employee effectiveness an. Seller Inventory # 594996918
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