This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.
The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:
Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.
"synopsis" may belong to another edition of this title.
"Crisis Communication: Theory and Practice brings the subject of crisis communication to life. It not only offers a knowledge set but each chapter provides practitioner perspectives and exercises to develop skills. The book offers professionals clear insights into one of the most demanding but fulfilling areas of public relations and gives academics a solid understanding of a schoarly area that will only gain importance over tiem. All in all, it's an exceptional read."
-- Joyce M. Wolburg, Journal of Consumer Marketing
"By including a wide range of case studies, exercises, and practitioner perspectives from both the private and nonprofit sectors, Crisis Communication: Theory and Practice sets the stage for an interactive classroom experience. It provides a strong conceptual framework, as well as the real-life examples that bring the subject of crisis communication to life."
― Carl Zangerl, Northeastern University
"I strongly recommend this book...it is appropriate for a variety of communication or business classes. Practicing managers who are involved in crisis planning will also find it a valuable resource. In addition to being concise and clearly written, the examples motivate the reader to consider how crisis communication works within their organizations." -- Lizabeth A. Barclay, Busniess Communication Quarterly
"This text is a nice contribution to the study of crisis communication. It is suitable for upper-level undergraduates and graduate students interested in the study of crisis communication and management. It would also be a welcome addition the the library of anyone interested in pursuing this line of study." -- Granville King III, International Journal of Communication
"About this title" may belong to another edition of this title.
Book Description 2011. Softcover. Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Seller Inventory # UBS11359
Book Description Routledge, 2010. Hardcover. Condition: New. Never used!. Seller Inventory # P110765620510
Book Description Routledge. Condition: New. Hardcover. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 0765620510
Book Description M.E.Sharpe, 2009. Hardcover. Condition: New. Seller Inventory # DADAX0765620510
Book Description Routledge, 2010. Condition: New. book. Seller Inventory # M0765620510
Book Description 2010. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # VT-9780765620514
Book Description M.E. Sharpe Inc. Condition: New. pp. 256 , Figure. Seller Inventory # 7998195
Book Description M E Sharpe, 2010. Hardback. Condition: NEW. 9780765620514 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0663877
Book Description M E Sharpe Inc, 2009. Hardcover. Condition: Brand New. 224 pages. 9.40x7.50x0.90 inches. In Stock. Seller Inventory # __0765620510