Managing Visitor Attractions - Softcover

Softcover

ISBN 10: 075068545X ISBN 13: 9780750685450

Publisher: Routledge, 2008

Synopsis

Title: Managing Visitor Attractions <>Binding: Paperback <>Author: Fyall, Alan <>Publisher: Taylor & Francis

About this title

Synopsis:

"Managing Visitor Attractions" is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, "Managing Visitor Attractions" is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.Now in its second edition, this book fully revised with five completely new chapters, including interpretation, attraction failure and success, and brand management.

It provides cutting-edge insight into the issues, principles and practices of visitor attractions. It includes well-renowned contributors with a wealth of experience in the field. It includes new and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada.

About the Author:

Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.

About this edition

• Publisher: Routledge
• Publication date: 2008
• ISBN 10: 075068545X
• ISBN 13: 9780750685450
• Binding: Paperback
• Edition number: 2
• Number of pages: 320
• Editor: Fyall Alan, Garrod Brian, Leask Anna, Wanhill Stephen