Items related to Innovation in Marketing (Chartered Institute of Marketing...
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.
This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.
Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.
Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
"synopsis" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1998
- ISBN 10 0750641215
- ISBN 13 9780750641210
- BindingPaperback
- Edition number1
- Number of pages240
Buy New
Learn more about this copy
£ 49.99
Shipping:
£ 4.50
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Innovation in Marketing
Published by
Taylor & Francis 1998-11-10, London
(1998)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
paperback
Quantity: > 20
Seller:
Rating
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780750641210
Buy New
£ 49.99
Convert currency
Stock Image
INNOVATION IN MARKETING (CIM PRO
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.75. Seller Inventory # Q-0750641215
Buy New
£ 61.84
Convert currency
Stock Image
Innovation in Marketing
Published by
Taylor & Francis Ltd
(1998)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
Paperback / softback
Quantity: 1
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780750641210
Buy New
£ 57.88
Convert currency
Stock Image
Innovation in Marketing
Published by
Butterworth-Heinemann
(1999)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Brand New. 224 pages. 9.50x6.25x0.50 inches. In Stock. This item is printed on demand. Seller Inventory # __0750641215
Buy New
£ 59.83
Convert currency
Stock Image
Innovation in Marketing CIM Professional Development
Published by
Taylor and Francis
(1998)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780750641210
Buy New
£ 70.08
Convert currency
Stock Image
Innovation in Marketing (Chartered Institute of Marketing (Paperback))
Published by
Routledge
(1998)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. In. Seller Inventory # ria9780750641210_new
Buy New
£ 63.58
Convert currency
Stock Image
Innovation in Marketing (Chartered Institute of Marketing (Paperback))
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.75. Seller Inventory # bk0750641215xvz189zvxnew
Buy New
£ 73.74
Convert currency
Stock Image
Innovation in Marketing (Chartered Institute of Marketing (Paperback))
Published by
Routledge
(1998)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9780750641210
Buy New
£ 75
Convert currency
Stock Image
Innovation in Marketing
Published by
Butterworth-Heinemann
(1999)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Brand New. 224 pages. 9.50x6.25x0.50 inches. In Stock. Seller Inventory # x-0750641215
Buy New
£ 70.56
Convert currency
Stock Image
Innovation in Marketing CIM Professional Development
Published by
Taylor and Francis
(1998)
ISBN 10: 0750641215
ISBN 13: 9780750641210
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780750641210
Buy New
£ 65.44
Convert currency