Ebay (www.ebay.com) is the single most visited commercial site on the internet - and one of the most successful. The Perfect Store tells the story of eBay's humble beginnings, launched from a spare bedroom in Pierre Omidyar's house, to its current status today - with 1,664,000 visitors a day, 20 million registered users and 75,000 people relying on eBay for their income. eBay started as a way to help Omidyar's fiancee trade with other collectors. It turned a profit in its first month and went on to change the face of business, creating the 'perfect market'. Reveals details of the company's rapid rise and the fascinating impact it has had on its users through the virtual marketplace. Examines the range of customers, from the woman who wakes at 3.00am to bid on a toaster, to the woman who had to rent a warehouse for her thriving business selling bubble-wrap.· Reveals why eBay has succeeded when so many dot-coms have failed. Provides essential reading for those trying to understand how the Web is changing business, and for those trying to anticipate the next big thing.
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"eBay's story is amazing, and Mr. Cohen's enthusiasm carries you along.... His prose is brisk and cheerful as the blue-red-gold-etc. of the famous eBay logo."
"A fly-on-the-wall look at how eBay got to be eBay, how a company unlike any other oozed into our consciousness and into our lives and, amidst all the lousy gunk on the Internet that failed, managed to not only remain standing (which, given the Internet bust, would have still been a feat in itself) but profitable."
"Cohen is a thorough reporter who skillfully synthesizes the story of eBay's corporate evolution with profiles of more peripheral figures (e.g., the Indiana housewife who started off pedding old videogames but quickly became the biggest supplier of shipping materials to other eBay sellers)."
The story of the most profibable e-commerce site in the world
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