"synopsis" may belong to another edition of this title.
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Part 1: Where are we now?
Your mission
Opportunities and threats
Strengths and weaknesses
The financial position
How to diagnose your organisation
Assessing people, structure and systems
Part 2: Where are we going?
Marketing options
Marketing strategy: focus and priorities
Choosing between alternatives
Financing growth
Acquisitions, mergers, joint ventures and divestments
Visionary leadership
Part 3: How will we get there?
The marketing plan
The people plan
Managing change
The financial plan
Writing and presenting your business plan
Exit routes
"About this title" may belong to another edition of this title.
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