Items related to Consumer Behaviour
This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
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- PublisherPearson Education Australia
- Publication date2002
- ISBN 10 0724802207
- ISBN 13 9780724802203
- BindingPaperback
- Edition number1
- Number of pages736
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Consumer Behaviour
Published by
Prentice Hall, Sydney
(1997)
ISBN 10: 0724802207
ISBN 13: 9780724802203
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Softcover
First Edition
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Book Description Softcover. Condition: Good. Illustrated (illustrator). First Edition. preface by authors, appendix, glossary and index. The text is illustrated with black-and-white photographs and figures. Illustrated paperback binding with gold and white coloured titles to the front panel and pink and white coloured titles to the back strip. The text on consumer behaviour in relation to marketing. Creasing, multiple to the book corners, and, there is a large triangular crease to the top left hand corner of the rear panel. Rubbing of the book edges and to the panels. A previous owner has underlined some of the text. Size: Square Quarto. [4], V - XII, 660 pages, Please refer to accompanying picture (s). Illustrator: Illustrated. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0724802207. ISBN/EAN: 9780724802203. Inventory No: 0122826. Seller Inventory # 0122826
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Consumer Behaviour
Published by
Prentice Hall
(1997)
ISBN 10: 0724802207
ISBN 13: 9780724802203
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Good. Softcover. 660 pages. *** PUBLISHING DETAILS: Prentice Hall, 1997. *** CONDITION: This book is in good condition. *** ABOUT THIS BOOK: I. INTRODUCTION. 1. Introduction: The Diversity of Consumer Behavior. 2. Consumer Research. 3. Market Segmentation. II. THE CONSUMER AS AN INDIVIDUAL. 4. Consumer Needs and Motivation . 5. Personality and Consumer Behavior. 6. Consumer Perception. 7. Learning and Consumer Involvement. 8. The Nature of Consumer Attitudes. 9. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0724802207. ISBN/EAN: 9780724802203. Inventory No: 08030151. This item is heavy and may require additional shipping costs for destinations outside Australia. The photo of this book is of the actual book for sale. Seller Inventory # 08030151
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