New Rules For the New Economy - Hardcover

Kelly, Kevin

Hardcover

ISBN 10: 0670881112 ISBN 13: 9780670881116

Publisher: Viking, 1998

Synopsis

The old rules are broken. The current revolution in business requires nothing less than a new set of rules. Succinct and memorable, "New Rules" is the survival kit for the new economy. Kelly's manifesto in "Wired" brought rave reviews from business gurus such as Tom Peters, and praise from think tanks and business strategists from all over the world. "New Rules" will wake up the business world. Forget supply and demand. Forget computers. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks, and networks have their own rules.In "New Rules," Kelly presents 10 fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. "New Rules" explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business -- both low and high tech -- all over the world. More than just a profound overview of new economic principles, "New Rules" prescribes many clear and specific strategies for success in the network economy. "New Rules" answers the perplexing questions all workers, from CEOs to middle managers, are asking themselves: What's happened? Why aren't the usual business strategies working anymore? "New Rules" is a spirited and mold-breaking book that follows the footsteps of futuristic best-sellers such as "Megatrends, The Year 2000," and "FutureShock." It is a hands-on, cutting-edge tool for everyone worried about the future, and especially helpful for anyone curious about where the economy isgoing.The moral of "New Rules" is clear: Those who play by the new rules will prosper; those who ignore them will not.

About this title

Review

Kevin Kelly, a founding editor of the magazineWired, is the author of Out of Control: The New Biology of Machines, Social Systems and the Economic World. His follow-up, New Rules for the New Economy, is based on an article he wrote for Wired which brought praise from top business strategists worldwide. The theories behind New Rules stem from the growth of communication in a network economy. Kelly argues that supply and demand are no longer relevant in today's market and presents ten new principles for the connected economy of tomorrow. The old theories, which were used successfully for traditional industries, no longer apply when today's growth is in the fields of computers, entertainment and telecommunications. To create growth, Kelly advocates building networks which will increase the value of the original business exponentially. This book is a look into the future for business people, from CEOs to middle managers, who are doubting the efficacy of traditional theories. It is an invaluable asset for anyone who wants insightful analysis of how economies may develop in the next fifty years, and how to use that knowledge when making any business or technology decisions.

From the Back Cover

The old rules are broken. New Rules for the New Economy is the survival kit for the new economy.

Forget supply and demand. Forget computers. Today, communication, not computation, drives change. Commerce is rushing into a world where connectivity is everything and where old business know-how means nothing. In this new order, success flows primarily from understanding networks – and networks have their own rules.

In New Rules for the New Economy, Kevin Kelly, executive editor of Wired, presents ten fundamental principles of the connected economy. The traditional wisdom of the industrial world is inverted, leading to surprising wisdom: seek plenitude, not scarcity; feed the web first; let go at the top; avoid efficiency.

New Rules for the New Economy explains why these powerful laws are hardwired into the new economy and how they play out in all kinds of business – both low and high tech – all over the world. From these vital fundamentals, Kelly prescribes many clear and specific strategies for success in the network economy. He outlines the new paths to wealth and power that flow through our newly connected world.

New Rules for the New Economy answers the perplexing questions all executives, from CEOs to middle managers, are asking themselves: why aren’t the usual business strategies working any more? Why are so many unknowns getting ahead?

New Rules for the New Economy is a hands-on, cutting-edge tool for every business person worried about the future, and especially helpful for anyone curious about where the economy is going. The moral of New Rules is clear: those who play by the rules will prosper; those who ignore them will not.

About this edition

• Publisher: Viking
• Publication date: 1998
• ISBN 10: 0670881112
• ISBN 13: 9780670881116
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192