Items related to Marketing Encyclopedic Dict: The Enyclopedic Dictionary
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.
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From the Author:
Definitive, comprehensive marketing encyclopaedia/dictionary
This combination of marketing dictionary and encyclopaedia is designed to be the definitive reference book on marketing theory and techniques. It is the most comprehensive available; at more than 500 pages (300,000 words) in length, its 5,000+ entries include more than 500 page-long explanations of the key theories and techniques; so that practitioners - as well as students - may be easily able to find these, and use them in their own work.
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This combination of marketing dictionary and encyclopaedia is designed to be the definitive reference book on marketing theory and techniques. It is the most comprehensive available; at more than 500 pages (300,000 words) in length, its 5,000+ entries include more than 500 page-long explanations of the key theories and techniques; so that practitioners - as well as students - may be easily able to find these, and use them in their own work.
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing.
Building on lessons learned from the author's leading textbook, Marketing, the Dictionary contains over 3000 entries in total, including: * extensive cross-references * 700 longer articles exploring topics in considerable depth * 800 shorter entries * brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects.
Building on lessons learned from the author's leading textbook, Marketing, the Dictionary contains over 3000 entries in total, including: * extensive cross-references * 700 longer articles exploring topics in considerable depth * 800 shorter entries * brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects.
Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
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- PublisherJohn Wiley & Sons
- Publication date1999
- ISBN 10 0631211268
- ISBN 13 9780631211266
- BindingPaperback
- Edition number1
- Number of pages432
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Seller Inventory # B9780631211266
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