The Strategic Management Blueprint (Business Blueprints) - Softcover

Dobson, Paul; Starkey, Ken

Softcover

ISBN 10: 0631186247 ISBN 13: 9780631186243

Publisher: Wiley–Blackwell, 1993

Synopsis

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.

About this title

From the Back Cover:

The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features: Twelve new cases New chapters on issues relating to the resource–based view of the firm, innovation, learning, and the new economy A new concluding chapter looking at present and future issues in strategic management The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.

About the Author:

Paul Dobson is currently a Lecturer in Industrial Economics at the University of Nottingham, UK, where he teaches and researches in the areas of corporate strategy, business policy and industrial organization.

Ken Starkey is currently Reader in Organizational Analysis at the University of Nottingham, UK, where he is responsible for undergraduate, postgraduate and post–experience courses in strategic management.

About this edition

• Publisher: Wiley–Blackwell
• Publication date: 1993
• ISBN 10: 0631186247
• ISBN 13: 9780631186243
• Binding: Paperback
• Number of pages: 176