Iacocca: An Autobiography - Hardcover

Iacocca Lee A; Novak, William

Hardcover

ISBN 10: 0553051024 ISBN 13: 9780553051025

Publisher: Bantam USA, 1984

Synopsis

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
From the Trade Paperback edition.

About this title

Synopsis:

The celebrated chief executive officer of Chrysler Corporation offers a straightforward account of his career at Ford, of the recent resurgence of Chrysler, and of what is wrong and right with American business.

About the Author:

Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography IACOCCA.
From the Trade Paperback edition.

About this edition

• Publisher: Bantam USA
• Publication date: 1984
• ISBN 10: 0553051024
• ISBN 13: 9780553051025
• Binding: Hardcover
• Number of pages: 16