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"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking."--Business Week He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.
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Review:
"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking."--Business Week
About the Author:
Lee Iacocca was the president of Ford Motor Company and chairman of the Chrysler Corporation. In retirement, he devoted his time to the Iacocca Family Foundation, which raises money for diabetes research. Lee Iacocca died in 2019.
"About this title" may belong to another edition of this title.
- PublisherRandom House Publishing Group
- Publication date2007
- ISBN 10 055338497X
- ISBN 13 9780553384970
- BindingPaperback
- Number of pages400
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Book Description Softcover. Condition: new. Reprint. Vintage Iacocca He is fasttalking blunt boastful and unabashedly patriotic Lee Iacocca is also a genuine folk hero His career is breathtakingBusiness WeekHes an American legend a straightshooting businessman who brought Chrysler back from the brink and in the process became a media celebrity newsmaker and a man many had urged to run for presidentThe son of Italian immigrants Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president only to be toppled eight years later in a power play that should have shattered him But Lee Iacocca didnt get mad he got even He led a battle for Chryslers survival that made his name a symbol of integrity knowhow and guts for millions of AmericansIn his classic hardhitting style he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang He goes behind the scenes for a look at Henry Fords reign of intimidation and manipulation He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its 12 billion government loan so early that Washington didnt know how to cash the check. Seller Inventory # DADAX055338497X
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