Zoom - Softcover

Softcover

ISBN 10: 0446536393 ISBN 13: 9780446536394

If oil is a problem, it seems that cars are the solution. Working on innovative, environmental technologies and entirely new business models, the car industry could be launching society’s greatest leap forward in a hundred years.

Zoom visits the boardrooms of oil executives and shows how some are fearlessly exploring new energy sources and designs. Elsewhere, Carson and Vaitheeswaran examine the alliances that are being formed to end our addiction to oil in both the West and the growing markets of China, India and Russia, as well as what Toyota and the Prius can teach us, economically and ecologically. Zoom also introduces the Thomas Edison of the twenty-first century, a legendary inventor whose revolutionary work with hydrogen-powered vehicles on a pure water loop is already having a positive impact on the environment and the marketplace.

The global race to discover cleaner energy sources is on – and Zoom demonstrates just how cars could be the driving force to a better and cleaner future.

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Review

Zoom offers a new way to think about cars and energy that's key to understanding the forces shaping business today. It's smart, well-informed and insightful--exactly what one would expect from two of The Economist's best journalists. (-Chris Anderson, author of THE LONG TAIL )

Zoom goes zero to sixty in nothing flat.It's an exciting ride into the future of the world's favorite physical object, the automobile. (-Gregg Easterbrook, author of THE PROGRESS PARADOX )

About the Author

Iain Carson has been the Industry Editor of The Economist since 1994, covering the airline, transportation and manufacturing industries. He has also worked as a reporter and anchor for BBC Television and Channel Four.

Vijay V. Vaitheeswaran is an MIT-trained engineer who spent ten years covering global environmental and energy issues for The Economist. He is the author of Power to the People.

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