Zoom: The Global Race to Fuel the Car of the Future - Hardcover

Carson, Iain; Vaitheeswaran, Vijay V.

3.4

144 ratings by Goodreads

9780446580045: Zoom: The Global Race to Fuel the Car of the Future

Hardcover

ISBN 10: 044658004X ISBN 13: 9780446580045

Publisher: Twelve, 2007

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Reveals that the auto and oil industries are at a pivotal crossroads and have shaped domestic capitalism and the international landscape to create both progress and consequence, in an account that predicts a revolution in energy use and car manufacture.

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Review:

Zoom offers a new way to think about cars and energy that's key to understanding the forces shaping business today. It's smart, well-informed and insightful--exactly what one would expect from two of The Economist's best journalists. (-Chris Anderson, author of THE LONG TAIL)

Zoom goes zero to sixty in nothing flat.It's an exciting ride into the future of the world's favorite physical object, the automobile. (-Gregg Easterbrook, author of THE PROGRESS PARADOX)

Synopsis:

ZOOM takes readers inside the global race to build the car of the future as pioneers in Japan, India, China and the USA tackle the challenge of creating cars that will run on cleaner energy sources. ZOOM traces the history of the linked industries of oil and cars and how they have created both progress and peril. Toyota has become the world's largest car manufacturer and a leader in hybrid cars using electric power. The authors take us into the boardrooms of oil executives and show how some are boldly exploring new energy sources while others deny the dangers posed by oil - and risk extinction. We meet the Thomas Edison of the 21st century, a legendary inventor whose revolutionary work is already having a positive impact on the environment and the economy.

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