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Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport) - Softcover
Synopsis
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.
Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
"synopsis" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2008
- ISBN 10 0415772516
- ISBN 13 9780415772518
- BindingPaperback
- Edition number1
- Number of pages200
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Olympic Media. Inside the Biggest Show on Televi
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ISBN 13: 9780415772518
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Olympic Media (Routledge Critical Studies in Sport)
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Softcover. Condition: Good. 1. Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBCs Olympic telecasts have huge power and potential to shape viewer perceptions.Billingss unique text examines the production, content, and potential effects of NBCs Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBCs telecast; and survey analyses interrogate the extent to which NBCs storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television". Seller Inventory # SONG0415772516
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Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport)
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Routledge, 2008
ISBN 10: 0415772516
ISBN 13: 9780415772518
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