Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business) - Hardcover

Hardcover

ISBN 10: 0415639603 ISBN 13: 9780415639606

Publisher: Routledge, 2012

Synopsis

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

About this title

Review

." . . this book presents a valuable contribution to the analysis of an important and, thus far, quite neglected domain of international economic integration and TNCs."-"Transnational Corporations

About the Author

Professeur de sciences economiques a l'Universite de Paris I (Pantheon -So rbonne)

About this edition

• Publisher: Routledge
• Publication date: 2012
• ISBN 10: 0415639603
• ISBN 13: 9780415639606
• Binding: Hardcover
• Edition number: 1
• Number of pages: 270
• Editor: Burgenmeier Beat, Mucchielli Jean-Louis