Items related to Reading the Popular
Synopsis
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture.
Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect.
Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses.
Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it.
"synopsis" may belong to another edition of this title.
Product Description
Unusual book
Review
"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2010
- ISBN 10 0415596513
- ISBN 13 9780415596510
- BindingPaperback
- Edition number2
- Number of pages248
Buy New
Learn more about this copy
£ 19.18
Shipping:
£ 2.63
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Reading the Popular
Seller: More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business. Seller Inventory # BOS-V-11j-01007
Quantity: 1 available
Stock Image
Reading the Popular
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Seller Inventory # 45804178
Quantity: 11 available
Stock Image
Reading the Popular
Seller: Ergodebooks, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 2. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for todays students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular. Both underline the continuing relevance of this foundational text in the study of popular culture.Beneath the surface of the cultural artifacts that surround us - shopping malls, popular music, the various forms of television - lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect.Fiskes "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicagos Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses.Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiskes acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. Seller Inventory # SONG0415596513
Quantity: 1 available
Stock Image
Reading the Popular
Seller: Irish Booksellers, Portland, ME, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 19-0415596513-G
Quantity: 1 available
Stock Image
Reading the Popular
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-029-01625
Quantity: 2 available
Stock Image
Reading the Popular
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP97045738
Quantity: 1 available
Stock Image
Reading the Popular
Seller: Wizard Books, Long Beach, CA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. New. Seller Inventory # Wizard0415596513
Quantity: 1 available
Stock Image
Reading the Popular
Seller: GoldenDragon, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0415596513
Quantity: 1 available
Stock Image
Reading the Popular
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0415596513
Quantity: 1 available
Stock Image
Reading the Popular
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0415596513
Quantity: 1 available